Boulder Flipside Shared 10/13

Boulder Flipside IdentityKickoff

Project team

Everyone approving direction stays involved from kickoff through completion. If someone new joins partway through and their input changes approved direction, that becomes a change in scope and I'll quote the adjustment before the project continues.

Project team. Tatiana Hernandez, Lauren Click, and Charlotte LaSasso

Coordination. Severin Lier

01

Project brief

The creative brief your team wrote is below, as you wrote it. Tell me what matters most in it, and I'll come back with a response at the brand character meeting.

01-01Creative brief

Severin sent this over, written with the team at the Community Foundation, the City of Boulder, and the Boulder County Arts Alliance.

Creative Brief: Boulder Flipside Community Foundation Boulder County
The brief opens in a new tab with the link below.
Open the creative brief
The brief and the scope of work

Your brief was written before the scope of work existed. Section 03 is what our project covers, and it's what we'll work from. Anything outside it we can talk about separately.

02

Open items

Discussion

Let's talk through these before we get started.

02-01
Distance from Sundance. Your brief asks for a connection to the energy of the moment and a clear distinction from the festival. How far apart do you want those to read?
02-02
The Flatirons. Your brief names them as a visual anchor for an international audience and also says to avoid another Flatirons identity.
02-03
The second storefront design. We included a second signage or wayfinding piece in the scope of work. Thoughts about what you want this to be? For example, a sandwich board, a wall mural, or a floor decal.
02-04
Poster copy. At or before our next meeting to review brand character, please supply copy for the print poster. I'll use this as a starting point for the design.
02-05
Partner credit. The three organizations on the window graphics, the poster, and the signage. Is there anywhere else the credit needs to appear?
From your team

We can settle the blackout dates in this meeting.

02-06
Blackout dates. Any days across October when Tatiana, Lauren, or Charlotte are unavailable. I'll build the review meetings around them.
02-07
Partner logos. Current artwork for the three organizations, if the partner credit appears on the printed pieces and the storefronts.
03

Scope of work

The phases run in the order below. Every phase ends with a review meeting. I bring finished work, we go through it together, and then we move to the next phase. Small edits are handled inline and shown within the next presentation or deliverable.

01Kickoff

We review the scope of work and build the inputs that shape the brand decisions.

Includes
  • Kickoff meeting. With everyone on your project team, covering:
    • The scope of work, the schedule, and how we work together
    • The creative brief and materials your team provided
    • Creative direction. Who the program is for, the goal for visual communication, and directions to avoid
You get
  • Project brief. A written summary of the kickoff, with the approach, schedule, and deliverables confirmed. Sent before the brand character meeting.
02Brand character

Two conceptual directions that preview the brand look and feel.

Includes
  • Brand character previews. Two, developed in parallel, each with:
    • Logo mark directions to guide the design of your brand symbol
    • Layout and typography ideas to set the tone for your system
    • Samples of visual elements like photography, illustration, and graphics that express your story
    • A suggested color palette to anchor your look and feel
  • Review meeting. We look at both directions together, and you pick the one that moves forward.
You get
  • Brand character document. Each direction, with the thinking behind it.
  • Selected direction. Carried into Brand identity.
03Brand identity and campaign materials

The marks for your brand, built out across the pieces the program needs for the announcement and the festival. Everything is presented together in one review meeting.

Includes
  • Primary mark. With a logo lockup and secondary iteration.
  • Iconic mark. A simplified graphic for the social avatar, the favicon, and other small applications.
  • Application design. The identity across social, print, and the storefronts.
  • Review meeting. The identity and every application, shown together with the thinking behind them.
You get
  • Brand identity document. With the reasoning behind the choices.
  • Logo artwork. Every mark and arrangement, in AI, EPS, PDF, PNG, and SVG.
  • Social templates. Two, one with image and text and one text only.
  • CRM templates. Two, square, in the same two arrangements.
  • Print poster template. One, built around the copy your team provides.
  • Window application. One design for the storefront glass.
  • Signage and wayfinding concept. One design for a second storefront placement.
  • Figma file. With the social and CRM templates.
  • Brand guidelines. A page with the logo, color, type, graphic elements, and the rules for using them.
04

Project schedule

The schedule is built around a one business day turnaround on each deliverable.

Kickoff meeting. The scope of work, your brief, and creative direction.
Tue 10/13
Project brief. The written summary of this meeting.
Thu 10/15
Brand character review. Two directions, and you pick the one that moves forward.
Week of 10/19
Brand identity and campaign materials review. The identity with every application, shown together.
Week of 10/26
Walkthrough and final delivery. We go through the artwork, documents, the Figma file, and the brand guidelines together, and the files go out the same day. The walkthrough closes the project.
Week of 11/2
Schedule changes

Phase dates can shift with availability. The poster copy your team writes is due at the brand character meeting. The brand identity and campaign materials review moves if it arrives later.